Ella Wredenfors

Skills and experience

A quick overview of my skills and experience… this is by no means exhaustive, so get in touch if you want to know about anything specific that isn’t listed here.


I have managed website projects from inception, specification and planning through all stages of development to launch and on-going maintenance and optimisation. Websites I have worked on include futureeverything.org, se.manchester.ac.uk, dalton.manchester.ac.uk, urbansplash.co.uk and liverpoolphil.com.

I recently developed and launched keeppedalling.co.uk for the awesome Manchester bike shop…. Oh, and created this one too, of course!

Email marketing

I am particularly proud of my work on email marketing with Beauty Bay, FutureEverything, Liverpool Philharmonic and Urban Splash.

From planning, writing, design and HTML development through to database management, post campaign assessment and optimisation; I’ve had a hand in all stages of email marketing

Copy writing

I got my start in digital communications through writing an award winning art review blog. Since then I’ve created written content for all types of online media, from web pages promoting events, properties and products, through to corporate blogs, social media posts and email marketing, as well as offline marketing materials, such as brochures and flyers.

Technical stuff

I like getting hands on with technical solutions… when appropriate!

I’ve experience of implementing HTML, PHP and XML, but know when to hand over to a experienced and qualified developer.

High level customisation and management of Content Management Systems, from bespoke to open source and enterprise, hold no fear for me.

Social Media

I’ve been using social media since before we called it social media.

Professionally I have championed the use of social media through out my career, including Twitter, Facebook and Instagram. At Liverpool Philharmonic I managed a Facebook brand page with engaged fans in the tens of thousands. The Urban Splash Twitter account, which I managed, was identified as an example of best practise in property marketing.

I’m also pretty sure I made Oldham Coliseum the first UK theatre to join and actively use Twitter.

Project management

I’ve developed and implemented project management skills on the go since I started my career back in 2008.

To complement this experience, I’ve used tools and methods like Slack, Trello and KANBAN, and CRM and intranet systems like Salesforce and Microsoft Sharepoint.

I’ve also developed these project management skills through formal training and self-directed learning.

IT and that

As well all the typical office applications – I am the boss of Google Apps and good ol’ Microsoft Office – I’ve lead on digital signature, SaaS intranet and tablet technology projects.

I’ve spent plenty of time with Adobe Creative Suite, including Photoshop and Audition, and have experience of using  these programmes to create visual, video and audio content.

“Any other duties as required…”

I am happy to muck in.

At Urban Splash I ran the bar at properties launches, while at Liverpool Philharmonic I frequently helped out on concert nights, helping audience members with any questions or enquiries. I also ran the online and onsite CD shop, often dealing with customers face to face. At The University of Manchester I was the office First Aider.

Employment history

  • March 2019 -

    Freelance Digital Consultant

    GHIA Project at The University of Manchester

  • July to September and November 2018

    Freelance Content Manager

    The Dept Agency

  • February to April 2018

    Senior CRM Executive

    Beauty Bay

  • August 2017 to February 2018

    Digital Communications Officer


  • July and August 2017

    Freelance Content Manager

    Building Block

  • January to July 2017

    Career Break

    Cycling about in the USA

  • December 2014 to January 2017

    Digital Marketing Officer

    The University of Manchester

  • September 2013 to November 2014

    Web Officer

    The University of Manchester

  • October 2011 to August 2013

    Digital Manager

    Urban Splash

  • August 2009 to October 2011

    Digital Marketing Officer

    Royal Liverpool Philharmonic Orchestra and Liverpool Philharmonic Hall

  • December 2008 to August 2009

    Online Marketing Officer

    Oldham Coliseum Theatre


MA in History of Art

2007 to 2008

The University of Mancheste

1st class BA Hons History of Art

2004 to 2007

Oxford Brookes University

A & AS Levels

A & AS levels in Art & Design, Film & Media Studies, Computing, Critical Thinking and Critical Studies in Art.

2002 to 2004

Taunton’s College, Southampton


7 GCSEs A to C, including B grades in Mathematics & Information Technology.

1997 to 2001

Cantell Secondary School, Southampton

Conferences and events

As an organiser and participant:

  • Recently spoke about adventure cycling at Rapha Manchester
  • Joint-founder of Social Media Cafe Liverpool
  • Participated in panels at Social Media Cafe Manchester
  • Spoke at Ignite Liverpool
  • Spoke at Bar Camp Media City and FutureEverything UnConference
  • Led rides and organised grassroots cycling events

As an attendee:

  • TedX events
  • FutureEverything
  • Social Media Cafe Manchester
  • She Says Manchester
  • Tech for Good Live Podcast recordings

Voluntary and unpaid experience

  • May 2009 to August 2009

    Online Assistant, Manchester Art Gallery

  • November 2008

    Press Assistant, NOISE Festival

  • July 2008

    Work Experience Placement, BBC Radio Factual and Music

  • November 2006 to May 2007

    Cataloguing Assistant, Lennox-Boyd Collection

Personal projects:

I like cats, bicycles and being critical.

Personal social media accounts:

Current projects: A strange novel and blog about cycling.

Old personal projects: